The growth of mobile media has changed sales and marketing forever. It has changed the nature of how we act and react. Internet king Google says that for businesses it is a battleground of “micro-moments”. These are those critical times in every day when decisions are made - when someone reaches for their phone to Google the best place to eat or the best washing machine to buy.
They are the moments for which a business must be ready, with a reputation that’s trustworthy and fresh information the customer will find valuable - useful, relevant, honest. If it can provide some entertainment as well, that’s a bonus.
Imagine if you could easily harness the power of smartphones and the internet to reach customers, and combine that with the reliability of a local newspaper.
Through a suite of new and traditional advertising options - available right in your town or suburb - a Fairfax Media sales specialist can help build awareness of your brand and prepare the information a customer is likely to need in their “micro-moment” of decision-making. Contact your local Fairfax Media newspaper to discover how these global options, delivered locally, can help you achieve your business goals.
Reach your audience wherever they are
Fairfax Media is not only Australia’s leading media organisation in metropolitan areas. We have a network of more than 160 newspapers and 140 websites across every state and territory, employing local sales experts with the knowledge and the skills to deliver a marketing solution custom-made for you and your business.
Working alongside journalists, these local sales specialists understand your community and your market. They live there, raise their families alongside you. They can help you tell your story your way, bringing world’s best practice to your community to promote and help grow your business - and saving you time, energy and money along the way.
Our 140 websites cover regional, rural and suburban communities across every state and territory of Australia and attract 9 million unique visitors every month. There are any manner of ways you can put your business in front of them. A digital advertisement can either promote your brand to build recognition or prompt a call to action by offering a link to more information or your own website. Leaderboards, MRECs, buyouts; casting a wide net across a region or targeting a particular section of a specific masthead. Whatever your intention or budget, you can be sure there’s a digital advertising solution to suit and your local sales contact can organise it for you.
Creative Print Executions
Even with the growth of online readership we know that millions of Australians still turn to our printed newspapers to discover what’s happening in their towns and suburbs and to gather information on local businesses, products and services. Fairfax Media has developed its own publishing system (called NewsNow) to help deliver clean, easy-to-read newspapers to communities across the country. Standardised systems and efficiencies have come with the change - but it hasn’t been at the expense of creativity. A range of new and exciting advertising shapes are now available for your business: choose a pyramid, a tower, an H-shape, steps, a sandwich, or a picture frame. Your advertisement, your newspaper, your way to make an impact.
The best bit about these new ways of connecting with your customers? They can be achieved by talking to one person: your sales contact at your local Fairfax Media newspaper. Our sales teams have the local know-how and the global network to custom-build a marketing campaign just for you, pulling together the many and varied experts at their disposal to help you achieve your business goals. And that way, we all win. You save time, energy and money while together we build your business, a stronger local economy and future for our community.